I’ve always been the kind of person who likes to get things done — building businesses, juggling a million things at once, solving problems. I’m a self-made business woman, running small, high-performing teams. I have built and scaled numerous Small to Medium-sized Enterprises (SMEs) by leaning into automation and smart systems. I love efficiency, champagne, strategy, Padel and figuring out ways to make life — and business — run smoother. Basically, I’m obsessed with hacks that actually work.
But then, out of nowhere, cooking went from easy-peasy to “what even is a meal?” Undiagnosed ADHD (just ask my sister) and very diagnosed perimenopause decided to crash the party. Even in my dream kitchen — designed perfectly for me — I was basically living off the air fryer, microwave, and way too much UberEats. And that just didn’t sit right, because I care deeply about health, longevity, and eating well.
So I started experimenting. I hacked my favourite recipes with a bit of AI (one of my nerdy passions), researched and tested brain-friendly hacks, and started reformatting recipes so they actually made sense to me. My entrepreneurial brain was in heaven — a puzzle to solve, systems to design, processes to optimise. Then I told a friend — a diagnosed ADHD brain — who said, “Jess… this is a thing. You’re onto something.” That little spark grew, and Hold My Spoon was born.
Hold My Spoon takes those same cooking hacks and turns your own recipes – the meals you already love but can’t stand to cook – into simple, doable steps — backed by market research, tested by real humans, and designed to make cooking easier for people who’ve got too much going on in their heads. I’m not a tech wizard or a doctor, just someone who loves systems, hates chaos, and wants a smarter, seamless, more fun way to cook.
Hold My Spoon is a boutique (rapidly growing) business expanding in Australia and the US. We’re a small team of real people creating tools that make cooking simpler, kinder, and way less stressful — because everyone deserves to enjoy mealtime, no matter how busy or distracted life gets.
Catch you in the kitchen,
Jess xo
Values & Mission
We’re a bunch of real people, led by Jess, who get how tricky cooking can be when your brain won’t cooperate. This is who we are and what we value..
Jess played around with recipes, hacking the process with brain-friendly tricks and turned that frustration into Hold My Spoon. Hold My Spoon is a boutique business, growing rapidly through the US & Aus, with HQ on the Gold Coast, Australia. Our small team creates tools that make cooking simpler, kinder, and way less stressful — because everyone deserves to enjoy mealtime, no matter how busy or distracted life gets.
why we exist
Because cooking is hard (and relentless). When takeout feels easier but you want something healthier and better for your life, it can feel like just another impossible demand on top of work, family, and everything else you juggle. We exist to cut through that pressure and make cooking doable — with kindness, clarity, and zero judgement.
what we do
We take complicated, confusing recipes and break them down into simple, bite-sized steps that fit how your brain actually works. Ingredients and instructions show up exactly when you need them, so you can cook without overwhelm, at your own pace, and feel proud of what you make.
what we believe
Cooking should never be a source of stress or shame. We believe that with clear guidance, kindness, and tools designed for real life, anyone can make mealtime feel manageable and even joyful — no matter how busy or distracted life gets. You’ve got this, and we’re here to help.
Hold My Spoon makes cooking simple when your brain’s all over the place — breaking recipes into easy, bite-sized steps that actually work for busy, distracted minds.
Core Values
These are the ingredients we live by — the secret recipe behind Hold My Spoon, if you will….
Clarity & Simplicity
We believe cooking should never feel overwhelming. That’s why we break everything down into easy, clear steps so you always know what’s next — no confusion, no chaos.
Empowerment & Autonomy
We’re here to help you trust yourself in the kitchen. Our tools give you the freedom to cook at your own pace, make changes, and feel confident — no micromanagement, just support.
Compassion & Understanding
We get it — brains work differently, and life gets busy. We design with kindness, patience, and real-life flexibility, so cooking fits your unique rhythm, not the other way around.
Joy & Fun
Cooking should be enjoyable, even on tough days. We build features that bring lightness, playfulness, and celebrate small wins to keep your kitchen time joyful.
Innovation with Heart
We use smart tech to solve real problems — thoughtfully and with heart. Our goal is to make your cooking experience easier without losing the human touch.